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Sanitarium supports Weet-Bix Kids’ TRYathletes with a Mimark virtual ID pack

The Weet-Bix Kids TRYathlon is all about encouraging our kids to be kiwi kids, which means going out there and just giving it a go! Weet-Bix Kids TRYathlon is a Sanitarium initiative that has been part of the country’s summer event calendar for 25 years.

Forever looking for ways to support children in putting their best foot forward, Sanitarium has this year included a pack of Mimark® virtual ID stickers in each race pack that goes out to all participants.

David Martin, Sanitarium’s Community Engagement Manager for Australasia, says that Mimark’s safety proposition was a great fit with Weet-Bix Kids TRYathlon, in that it provided parents of competing children with another level of comfort while their children were out training, or simply living life.

For a limited time only, purchase your unique Mimark® QR sticker code pack for just $10. Stick them on the kids’ clothing, helmet, bike, scooter, backpack, or cell phone, and go online to instantly create their corresponding Mimark® virtual ID profile. It might just be the very best thing you’ve ever done!

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