Registering and Setting Up Your Mimark Profile

Q. How do I register my Mimark?


If you already have a Mimark account, log in to your account and click Add Profile, then enter the information required at each step.

If you do not already have an account, tick the Create an Account box. We’ll guide you through setting up your account. Any Mimark recognizers you purchase will be associated with your new account.

If you already have a Mimark recognizer but do not have an account, click Register at the top of the website. Follow the prompts to set up an account and a profile.

Q. How do I create a strong password?


Your password should be known to you and only you, but you need to be able to remember it. Some things to consider:

  • Don’t use parts of your name, your children’s names or anything that can easily be guessed about you.
  • Don’t use whole words or obvious phrases.
  • Use a combination of numbers and letters. Using uppercase letters and lowercase letters makes a password more secure.
  • If you’re going to substitute numbers for letters, don’t rely on obvious ones, such as substituting all occurrences of the letter O with zeroes.
  • The password must be at least six characters long. Use as many characters as you think you can readily remember. The longer the password, the less likely someone will be able to guess it.

Q. Should I keep a record of my ID number?


It’s not critical that you do, but it could prove useful if you lose a recognizer when there is more than one in the family. Keep the number somewhere safe.

Q. What happens if I forget my password?


Click the link to log in to your account. Instead of logging in, click the Forgot password? link. You will be sent an email with instructions on how to reset your password.

Q. What does setting up a profile involve?


You first need to set up your Mimark account. This is like many website accounts, where you create a user name and a password. Next, you will be asked to set up your subscription by entering billing information. You can then create your recognizer profile, which is the information that will be shown to first responders. This is where you add your emergency contacts and information about any medical conditions. It is a quick process and shouldn’t take more than a few minutes. If you don’t have all the information to hand, you can easily add it to your profile later.

Q. How much information should I put in my profile?


All information requested is suitable for public viewing. It is important to keep in mind that the more complete your information is, the better equipped a first responder will be to assist you when needed.

However, the most important information in your profile is:

  • Your full name
  • Any medical conditions
  • At least one person to contact in case of emergency

We also ask for your full name and address details as part of the billing information required for your Mimark database subscription, but that information is not publicly viewable.

Q. Do I have to add a photo to my profile?


No, a photo isn’t required, but having one means first responders will be able to check the photo on the profile against the person wearing the recognizer.

Q. Do I need to complete a separate profile for everyone in my family who has a Mimark recognizer?


Yes, but we can simplify the process for each additional family member by duplicating some of the same information.

Q. Who should I list as my emergency contact?


You can have a maximum of two emergency contacts for each recognizer. Your spouse or partner is a good person to put as your emergency contact, but there are times when they may be out of reach, so it’s a good idea to have a second contact.

If you’re creating a profile for your child, it’s natural to want to have both parents as emergency contacts. However, there are times when both parents may be together and unavailable. Therefore, it’s worth considering including one parent as an emergency contact and have a relative, close family friend or neighbour as the second emergency contact.

Q. How much information do I need to provide for emergency contacts?


Include the contact person’s name and their cellphone and landline numbers. Use numbers where responders are most likely to get ahold of your emergency contact. It’s also a good idea to list the contact person’s relationship to you.

Q. Why do I need to enter my address?


This is simply part of the billing information for your Mimark database subscription and does not appear on your profile. We can also use your address to contact you about renewing your subscription if we are unable to contact you by email.

Q. What is the reminder frequency?


It’s important to keep emergency contact information up-to-date, but it’s hard to remember to update everything when, for example, you are shifting house. The reminder frequency is how often we send you an email showing you the profiles associated with your account so you can make sure the contact information is up-to-date.

The default is every six months, but you can change this in your account settings to every three months, every twelve months or never.

Q. What is an NHI number?


An NHI number is the National Health Index number. Everyone in New Zealand has one, which doctors and hospitals can use to check a person’s medical history. You don’t have to enter your NHI number in your profile, but if you want to, ask your doctor for it the next time you visit.

Q. Do I need to tell my doctor about the Mimark recognizer?


No, but it’s a good idea to list your doctor in your profile.

Q. Transferring your Virtual ID to a new Mimark product


Once you have set up an account, you can transfer your Virtual ID to a new Mimark product in the Settings area of your Dashboard. Follow the prompts by entering in the 8 alpha-numeric characters on your old product, and entering your 8 alpha-numeric characters on your new product. Once you click on “Submit”, this will deactivate your old Mimark product and cannot be undone. Your Virtual ID will be transferred to your new Mimark product and will be effective immediately.