Mind Food interviews Mimark

Tracy Austin, Founder of Mimark, was interviewed recently by Mind Food.  Click here to listen to the interview.  

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Hokonui Radio interviews Mimark

Tracy Austin, Founder of Mimark, was interviewed recently by Nicky Rennie for the Hokonui Radio morning show.  Click here to listen to the interview.  

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Sanitarium supports Weet-Bix Kids’ TRYathletes with a Mimark virtual ID pack

The Weet-Bix Kids TRYathlon is all about encouraging our kids to be kiwi kids, which means going out there and just giving it a go! Weet-Bix Kids TRYathlon is a Sanitarium initiative that has been part of the country’s summer event calendar for 25 years. Forever looking for ways to support children in putting their…

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Mimark partners with Christchurch City Council

Mimark® is proud to partner with the Christchurch City Council for their SummerTimes programme as its lost and misplaced children service provider. The Mimark Reunite Zone will be at key SummerTimes events over the 2016/2017 Summer season. You’ll see us there under the giant fingerprint. Mimark® and Christchurch City Council have partnered to bring a…

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Milla joins the Mimark family

This is Milla, an incredibly talented 11 year old figure skater.   Skating since the age of 5, and training four days a week (more if it was up to Milla!), she has consistently worked her way up in her sport and is a current gold and silver medal holder in both the Dunedin and Canterbury…

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Joel’s Story

Meet Joel – he’s an action kid from top to toe!  He’s always off looking for his next adventure; whether it’s scootering, football, fishing, trampolining, skiing, BMX riding or basically anything at all! Joel has a mild form of haemophilia. In the past he has worn a medical alert bracelet but was annoyed by the…

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Thank you!

We want to give a big thank you to the Year 7 and 8 students at Cathedral Grammar School in Christchurch, New Zealand. They have been fantastic in helping with the design and testing of Mimark in the development stages. They’ve been the perfect match for the team at Mimark, as these students are entrepreneurs…

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Mimark featured in The Press, The Dominion Post and

‘Jane Doe’ experience and sons’ haemophilia inspire identity watch. Read the full article on It was also printed in The Press, front page (Saturday 23 April) and The Dominion Post, page 8 News (Monday 25 April).

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Mimark on TV One Breakfast

Tracy Austin, Mimark creator, interviewed on TV One’s Breakfast show. Watch the full interview video here.

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Mimark not just for the young

I was on a bus after school, going into town to meet my dad at the new bus exchange. An elderly lady got on the bus and she sat down behind me.  She  was a lovely, friendly lady and she started chatting to me. After a wee while, she asked me where the bus was…

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