Joel’s Story


Meet Joel – he’s an action kid from top to toe!  He’s always off looking for his next adventure; whether it’s scootering, football, fishing, trampolining, skiing, BMX riding or basically anything at all!
Joel has a mild form of haemophilia.

In the past he has worn a medical alert bracelet but was annoyed by the stigma associated with it.  People’s first reaction was “What’s wrong with you?”  He now happily wears his Mimark recognizer watch, feeling confident that all of his important information is carried with him 24/7 but without the stigma. See Joel’s story from