Where Mimark began


Tracy Austin, the founder of Mimark, had two very good reasons to pioneer the recognizer.

She knows first hand what it’s like to be unconscious and unrecognised. Knocked off her bike by a car running a stop sign, she was unconscious for two days. There was no indication of who she was, whether she had any medical conditions or how to get hold of her family. Thankfully, even after 25 broken bones, she recovered fully and was able to get back on her bike again.

Wind forward 20 years, Tracy is now the mum of two boys. Both of her sons have a mild blood-clotting disorder, a type of haemophilia. Like any parent, she wants to protect her children. For her, this means she needs to ensure that anyone with them knows of their condition and how to treat them if needed.